Our Process Builder option marries industry best practices with your individual needs.  There is no cookie cutter approach to applying a process that works for all companies but there are fundamental methods that are the cornerstone for efficiency and utility.

Chances are you already have a process in place for critical objectives that help you progress from project concept to execution.  Whether your process is a formal, analytical, step-by-step method or a more fluid and intuitive approach, positive outcomes are what matter.  Often times these approaches can become too rigid to take advantage of opportunity and personal experience or too abstract to be manageable.  In either event, results can suffer.

Regardless of your current approach, ask yourself these questions: 

Do you miss milestones on product delivery more often than you like?

Are your product roll-outs as effective as you believe they should be?

Do you feel confident that your product pipeline is prioritized correctly?

Does your distribution channel understand local market values?

Are your sales targets defined by history rather than opportunity?

Are there other areas in your commercial performance you know can be improved?

If you didn't answer all of these questions to your satisfaction then consider this:

We can strengthen product delivery...

Our PD&C (Product Delivery and Commercialization) process dovetails traditional Stage-Gate development requirements with pre-commercial phases and launch preparedness into a single work stream.  This reduces project scope creep, increases market viability, shortens release schedules and strengthens project teams.    

We can develop world class marketing...

Our Exchange Marketing model goes beyond conventional "upstream and downstream" approaches and bridges pre-commercial strategy with launch and selling tactics into a unified effort without diluting either strategic or tactical focus.

We can improve sales probabilities...

Our Sales Driver method builds market competency at a local level that will illuminate growth opportunities and quantify sales probabilities.  This is not a CRM, although we believe a CRM should be integral to your sales efforts. Rather this is an approach that answers the questions, who is doing surgery and where?  What facilities perform the procedures we target and to what frequency?  Where are the barriers that will likely disrupt our efforts and what alternatives should we consider?  What is our penetration in local geographies and how do we value each market? What are the right revenue targets for each market and how should you establish quotas that are accepted by both sales leadership and the field?

We can build confidence and competency...

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Our Masters Training platform can be applied to your existing training approach or built to fit your needs.  This process is centered on true product positioning and weaves in selling skills that develop both technical and selling proficiencies.  

Use the form below to set up a free consultation.  Let's explore where you want to go and see if we can help you get there.

Toll Free: (800) 256.7864
Direct: +1.952.693.5423​ ext. 1
E-mail: chris@flyingbridgecompany.com

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Turning Ideas into Action and Action into growth

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